ROI is the secret sauce for sustainable digital transformation
Digital transformation is a broad term that can mean vastly different things to different people. Within a given company, it is easy to gain consensus that such a thing is necessary to stay competitive, but it is tremendously difficult to define what it looks like in practical terms—much less where to begin.
Of course, it is infeasible to lay out a sequence of steps that is right for every company in every industry. Rather, it is more useful to talk about digital transformation in terms of levels of maturity, each centered around the key variable needed to make the process sustainable: return on investment (ROI). For digital transformation to be beneficial and long-lasting, it has to complement business goals. It is important to keep expectations realistic with respect to the current level of digital maturity. Five such levels of digital maturity are discussed here.
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