TAQA, Aurora50, partners launch NOORA membership community to support corporate women
(WO) – Aurora50, the UAE-based training and development company dedicated to creating thriving, inclusive workplaces, in partnership with Abu Dhabi National Energy Company PJSC (TAQA), Accenture, Emirates Global Aluminium (EGA), Emirates Group, and ENOC, have launched a new membership community, NOORA, to support ambitious corporate women, from first-time managers to leaders of leaders.
Supporting the UAE’s continued efforts to achieve 30% women’s representation in leadership roles, the new network is dedicated to women in the country and provides members with unlimited access to a real-world community of like-minded and ambitious women from diverse professional backgrounds, industries and nationalities.
The need to create such networks was highlighted in research from the U.S. Kellogg School of Management, which revealed that women with a strong inner circle are more than three times more likely to be promoted than those without. Yet, women account for only 31% of senior roles globally.
Diana Wilde, co-founder of Aurora50, said, “Research shows women climb the career ladder faster when they have a strong network. But no networks have existed in the UAE for the ambitious corporate career woman until now. Members will also be given opportunities to lead collaborations and solve industry challenges. Women will lead with impact.”
Members of NOORA will have the opportunity to participate in face-to-face workshops addressing industry challenges and will also have regular opportunities to network in person. Additionally, they can connect via the online membership platform at any time.
NOORA has two chapters: a lobby for first-time managers and a mezzanine for established leaders.
Oliver Grohmann, Senior Vice President Human Resources at the Emirates Group, said, “We’re pleased to partner with Aurora50 and be a launch partner of the NOORA initiative. This dovetails with our continued efforts to empower all women at the Emirates Group, and we hope to inspire other businesses to follow suit. We believe that by combining resources, expertise and networks, we can accelerate the creation of a pipeline of women leaders who can make long-lasting impact on our industries and community.”
His Excellency Saif Humaid Al Falasi, Group CEO, ENOC, said, “The UAE is one of the leading nations in the MENA at achieving and promoting gender equality, with women playing a vital role in building the community, economy and future of our country. Supporting the UAE’s continued efforts towards empowering women we at ENOC Group continuously look for such partnerships to benefit and offer valuable insights and skills, supporting their personal and professional growth, ultimately to benefit the entire Group as we strive for excellence together”.